Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites.
Digital analytics products are deployed on top of web development and web content management platforms, integrate with conversion rate optimization and A/B testing software to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
Go beyond vanity metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions.
Increase your website traffic and improve performance with competitors’ winning strategies.
Analyze your position and get ahead of the competition in a current or new market.
See the paid keywords and ad copy from your competitor's PPC ads.
Track your rivals’ online mentions and social media presence. Build your brand reputation.
Track usage across your entire portfolio of products on web and mobile. Learn why customers engage, return, and succeed. Armed with behavior and adoption insights you’ll prioritize product decisions with ease.
Contact us today to learn more about our services and how we can help your business succeed.
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